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Deliverability

Whitelist

A whitelist is a list of approved email senders that are considered safe and allowed to reach the inbox.

Whitelisting an email address tells the email provider that messages from that sender are trusted and should not be marked as spam. Users can whitelist addresses by adding them to their contacts or safe sender list. For senders, being whitelisted improves deliverability and ensures emails land in the primary inbox rather than the spam folder.
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