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Deliverability

Spam filters

Spam filters are automated systems that detect and separate unsolicited or harmful emails from legitimate messages in an inbox.

Spam filters use algorithms and heuristics to scan incoming emails for characteristics of spam, such as suspicious links, excessive keywords, or poor sender reputation. When an email is identified as spam, it is redirected to a junk folder or rejected entirely. These filters are essential for maintaining inbox hygiene and protecting users from fraud, but they can also inadvertently block legitimate emails if not properly calibrated.
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