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Deliverability

Acceptance rate

Acceptance rate measures the percentage of emails that are not bounced by the receiving server, regardless of whether they reach the inbox.

Acceptance rate is a metric that counts all emails that were not rejected (bounced) by the recipient's mail server. It differs from deliverability, which specifically tracks emails that land in the inbox rather than the spam folder. A high acceptance rate indicates good server-level reception, but it does not guarantee inbox placement.
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