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Deliverability

Role-Based Detection

The identification of email addresses associated with a function or department rather than a specific individual, such as info@ or sales@.

Role-based detection flags email addresses that are tied to a role (e.g., admin@, support@) rather than a personal mailbox. These addresses are often shared among multiple people, making them more likely to generate complaints or be unresponsive. Excluding or handling role-based addresses carefully helps improve engagement rates and protect sender reputation.
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