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Deliverability

AMPP

Apple Mail Privacy Protection hides user IP addresses and blocks open tracking in Apple Mail.

Apple Mail Privacy Protection (AMPP) is a feature in Apple Mail that prevents senders from seeing whether a recipient has opened an email. It also masks the recipient's IP address, making location tracking and online activity monitoring more difficult. For email marketers, AMPP reduces the reliability of open rates as a metric, pushing them to focus on other engagement signals like clicks and replies.
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