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Deliverability

Spam Trap

A decoy email address used by inbox providers and blocklist operators to catch senders with poor list hygiene.

A spam trap is an email address that exists solely to identify spammers and irresponsible senders. These addresses never opt in, never reply, and are often hidden on websites or embedded in purchased lists. Hitting even one spam trap can damage sender reputation, cause blacklistings, and reduce inbox placement across a domain.
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