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Deliverability

IP Reputation

A rating of the sending IP address's history and behavior, used by email providers to determine whether to accept or filter messages.

IP reputation reflects the past sending activity associated with a specific IP address. High volumes of spam complaints, bounces, or blacklisting can lower an IP's reputation, leading to throttling or rejection of emails. Senders often warm up new IPs gradually and monitor reputation scores to ensure consistent inbox placement.
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