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Metrics

Unsubscribe rate

Unsubscribe rate is the percentage of email recipients who opt out of a mailing list after receiving a campaign.

Unsubscribe rate is calculated by dividing the number of unsubscribes by the total number of delivered emails. A high rate often signals that content is irrelevant, too frequent, or not meeting subscriber expectations. Monitoring this metric helps marketers adjust their strategy to retain their audience.
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You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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