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Metrics

Magic Number

A metric that shows how efficiently a company generates new recurring revenue from its sales and marketing investment.

The Magic Number is a SaaS efficiency metric calculated by dividing the net new annual recurring revenue (ARR) in a quarter by the sales and marketing expenses from the previous quarter. A value above 0.75 is generally considered healthy, indicating that the company is spending efficiently to acquire new customers. It helps investors and executives assess the return on go-to-market spending.
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