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Metrics

Customer Acquisition Cost (CAC)

CAC is the total cost to acquire a new customer, including marketing and sales expenses.

It is calculated by dividing total acquisition costs by the number of new customers. A lower CAC relative to customer lifetime value indicates efficient growth.
Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan