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Metrics

Net Revenue Retention (NRR)

A metric that measures the percentage of recurring revenue retained from existing customers over a period, including upgrades, downgrades, and churn.

Net Revenue Retention (NRR) tracks how much revenue a company keeps from its current customer base after accounting for expansions, contractions, and cancellations. An NRR above 100% means that revenue from existing customers is growing, often due to upsells or price increases. It is a key indicator of product-market fit and customer satisfaction.
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