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Metrics

Revenue Churn

Revenue Churn measures the percentage of recurring revenue lost from existing customers due to cancellations, downgrades, or contractions over a period.

Revenue Churn, also known as net revenue churn, accounts for both lost revenue from churned customers and any revenue lost from downgrades, while subtracting expansion revenue from upsells. It provides a more detailed view than logo churn because it reflects changes in customer spending. A negative revenue churn means expansion revenue exceeds lost revenue, indicating healthy account growth.
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