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Marketing

TOFU (Top of the Funnel)

TOFU, or Top of the Funnel, is the initial stage of the sales funnel focused on building awareness and attracting prospects.

Top of the Funnel (TOFU) represents the first stage in the sales funnel where the goal is to generate awareness and attract a broad audience. Tactics include content marketing, social media, and advertising to educate prospects and guide them toward deeper engagement. TOFU efforts lay the groundwork for moving leads into consideration and conversion stages.
Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan