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Marketing

Gated Content

Content that requires users to provide personal information before they can access it.

Gated content is any digital asset, like a white paper or case study, that is hidden behind a form. The user must fill out the form, typically providing their name and email, to unlock the material. This tactic is used to generate qualified leads, but it can also reduce the number of viewers compared to ungated content. Marketers must balance the value of the content against the friction of the gate.
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