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Marketing

Lead Grading

A method of assessing lead quality by examining attributes like company size and job role.

Lead grading is often used alongside lead scoring. While scoring measures engagement, grading assesses the fit of a lead with the ideal customer profile. For example, a lead from a target industry might receive an A grade, while a poor-fit lead gets a C. Grading helps ensure that sales efforts are directed at leads that are most likely to become customers.
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