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Sales

SQO (Sales Qualified Opportunity)

A Sales Qualified Opportunity (SQO) is a prospect who has been vetted and confirmed to have a genuine need, budget, and intent to purchase.

A Sales Qualified Opportunity (SQO) represents a deal that has progressed beyond the lead qualification stage and now constitutes a concrete sales opportunity. Unlike an SQL (Sales Qualified Lead), which indicates potential interest, an SQO has demonstrated clear buying intent, confirmed budget availability, a defined timeline, and access to decision-makers. SQOs are the deals that sales teams actively work to close, and they are the most reliable indicator of pipeline health and revenue forecasting.
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