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Sales

Business Development Representative (BDR)

A Business Development Representative (BDR) is a sales role focused on prospecting and qualifying leads at the top of the funnel.

BDRs are responsible for identifying potential customers, initiating contact, and qualifying leads before passing them to account executives. They often use cold email, cold calling, and social outreach to generate interest. This role is critical for building a healthy sales pipeline and ensuring that sales teams focus on high-potential opportunities.
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The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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