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Sales

BANT

A classic sales qualification framework that assesses a prospect's budget, authority, need, and timeline.

BANT, popularized by IBM, is a simple yet effective method for qualifying leads. It asks four questions: Does the prospect have the Budget? Do they have the Authority to decide? Is there a clear Need? What is the Timeline for purchase? While BANT is straightforward, modern sales often adapt it to be more consultative, as strict BANT can be too rigid for complex deals.
Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan