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Copywriting

Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is the distinct benefit or feature that sets a product or service apart from competitors.

A Unique Selling Proposition (USP) clearly articulates what makes an offering different and better than alternatives. It highlights key advantages such as superior quality, unique features, or better value to attract customers. A strong USP is central to copywriting and positioning, helping businesses stand out in crowded markets.
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