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Copywriting

Preview text

Preview text is the snippet of email content visible under the subject line in an inbox, helping recipients decide whether to open the message.

Preview text, also known as preheader text, appears in most email clients as a short summary of the email's content. It is typically pulled from the first few lines of the email body or set explicitly by the sender. This text plays a key role in inbox decision-making, as it provides additional information beyond the subject line to entice opens.
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