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Compliance

Opt out

Opt out is the action a recipient takes to unsubscribe from future email communications from a sender.

In email marketing, opt out refers to the process by which a recipient indicates they no longer wish to receive messages, usually by clicking an unsubscribe link. Laws like CAN-SPAM and GDPR require senders to provide a clear and easy opt-out mechanism in every commercial email. Honoring opt-outs promptly is essential for legal compliance and maintaining sender reputation.
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