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Third and Grove

B2B Lead Generation Boston, Massachusetts, United States

Third and Grove is a Shopify Platinum Partner and digital agency that builds award-winning ecommerce experiences for beauty, CPG, apparel, and outdoor brands. They focus on creating human-centered, high-performance Shopify stores and Contentful migrations for enterprise clients.

Third and Grove is a Boston-based digital agency that has earned Shopify's highest partner tier -- Platinum -- by consistently delivering high-performance ecommerce experiences. Founded in 2013, the agency works with brands it genuinely loves, from fast-growing DTC labels to global enterprises like Unilever, Stanley, and Brooks. Their philosophy centers on understanding people, not just users, which drives a human-centered approach to design, development, and marketing.

The agency's core strength lies in Shopify development and Contentful migrations. They specialize in building custom Shopify stores that prioritize conversion, as demonstrated by a 73% add-to-cart rate increase for Retold Recycling. Their deep expertise in migrating from Adobe Experience Manager (AEM) to Contentful makes them a go-to partner for enterprise brands looking to modernize their content infrastructure. Beyond ecommerce, they offer a full suite of services including UX design, web development, SEO, PPC, content marketing, and social media management.

Third and Grove's client roster reads like a who's who of premium consumer brands: Farmacy, Laneige, King Arthur Baking, California Closets, Coola, Bare Minerals, and Hey Dude. This concentration in beauty, CPG, apparel, and outdoor categories gives them deep vertical knowledge that translates into more effective strategies and faster time-to-value for similar clients.

Pricing starts at $25,000 per project, with typical engagements lasting 3-6 months. This positions them firmly in the mid-market to enterprise segment. The agency is best suited for established brands that need a sophisticated, conversion-optimized Shopify presence or a complex Contentful migration. Smaller businesses or those with tighter budgets may find the minimum investment steep, but for companies ready to scale, the ROI potential is significant.

The agency's Semrush profile shows a solid 4.4 rating, though no client reviews are publicly listed. Their website, however, features detailed case studies that speak to measurable outcomes. The lack of third-party reviews is a minor gap, but the quality of their work and the caliber of their clients provide strong social proof.

Overall, Third and Grove is a strong choice for enterprise ecommerce brands that value design excellence, technical depth, and a partner who will challenge assumptions. If you need a Shopify store that not only looks beautiful but also drives real business results, this agency deserves a close look.

Services

Shopify Development
Contentful Migration
UX Design
Web Design
Web Development
Content Marketing
SEO
PPC
Social Media Marketing
Email Marketing
Lead Generation
Marketing Automation

Industries Served

B2B Services Ecommerce Beauty CPG Apparel Footwear Outdoor

Team Size

10-49

Pros

Shopify Platinum Partner with top-tier ecommerce expertise
Proven track record with enterprise brands like Unilever and Stanley
Full-service agency covering design, development, marketing, and SEO
Human-centered design approach focused on conversion and user experience

Cons

No public client reviews available on Semrush profile
Minimum project budget of $25,000+ may be prohibitive for smaller businesses

Frequently Asked Questions

Third and Grove is a Shopify Platinum Partner with a proven track record working with enterprise brands like Unilever and Stanley, building high-converting Shopify stores and managing complex Contentful migrations.

The agency has a team of 10-49 professionals, and projects are typically handled by a dedicated squad including designers, developers, and strategists tailored to the client's needs.

Third and Grove works on a project-based pricing model starting at $25,000, which covers strategy, design, development, and launch support for custom Shopify builds or Contentful migrations.

The agency has worked with notable brands but does not currently have public client reviews on its Semrush profile; however, they can likely share case studies and references upon request.

Third and Grove focuses on beauty, CPG, apparel, footwear, and outdoor industries, with additional experience in B2B services and general ecommerce.

As a Platinum Partner, it offers a higher level of Shopify expertise and a full-service approach covering design, development, marketing, and SEO, which sets it apart from smaller or more specialized agencies.

Timelines vary by project scope, but a full Shopify build or enterprise migration typically takes several months, with the agency providing a detailed roadmap during the proposal phase.

Yes, Third and Grove provides ongoing services including content marketing, SEO, PPC, social media, email marketing, and marketing automation to support growth after launch.

The agency uses a human-centered design approach that prioritizes conversion and user experience, which aligns well with the visual and emotional needs of beauty and CPG consumers.

Third and Grove is accustomed to working with clients remotely, using tools like Slack, Zoom, and project management platforms to maintain clear communication and regular check-ins throughout the project.

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