Mystrika
120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.
120/80 is a Chicago-based B2B digital marketing agency that positions itself as a data-powered paid media partner. Founded in 2020, the agency has quickly built a reputation for combining PPC management, SEO, and analytics into a single, results-oriented service offering. With a small but focused team of 1-9 specialists, they work primarily with mid-market and enterprise clients in SaaS, professional services, manufacturing, and in-home services.
The agency's core strength lies in its ability to turn raw data into actionable campaign strategies. Services span the full digital marketing stack: PPC management (Google Ads, Bing, paid social), search engine optimization (technical, local, international), content marketing, conversion optimization, and advanced data analytics. What sets 120/80 apart is their emphasis on "curated marketing" -- tailoring each campaign to the client's specific growth stage and budget, rather than applying an one-size-fits-all approach. They are a Google Premier Partner and a Semrush Agency Partner, which speaks to their technical proficiency and industry recognition.
Pricing is project-based with a minimum budget of $25,000 per project, and engagements typically last more than six months. This positions 120/80 as a premium option for companies that are serious about scaling their digital presence and have the budget to invest in a long-term, data-driven partnership. The agency's case studies back up this value proposition: one SaaS client saw a 50% increase in trial sign-ups, while a professional services firm generated over 1,300 targeted contacts through a combined PPC and lead generation campaign.
120/80 is best suited for B2B companies that need more than just ad management -- they need a strategic partner who can analyze performance data, optimize conversion paths, and continuously refine targeting. The agency's small team means clients get direct access to senior strategists, but it also means capacity is limited. Companies with very large or simultaneous campaigns may need to check availability.
Overall, 120/80 is a solid choice for growth-stage B2B firms that value transparency, data rigor, and a collaborative approach. Their focus on measurable outcomes and willingness to work across multiple industries makes them a versatile partner, especially for companies ready to commit to a significant, long-term digital marketing investment.
Services
- Advertising
- PPC
- Retargeting and Remarketing
- Content Marketing
- Content Strategy
- Content Syndication
- Copywriting
- Storytelling
- Video Production
- Data Analytics
- Data Science
- Data Visualization
- Marketing Advice
- Inbound Marketing
- Lead Generation
- Market Research
- Outbound Marketing
- Marketing Automation
- Email Marketing
- SEO
- International SEO
- Link Building
- Local SEO
- Mobile SEO
- Technical SEO
- Conversion Optimization
- Paid Social
Industries Served
Team Size
Pros
- Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons
- Small team size may limit capacity for large-scale simultaneous projects
- High minimum project budget ($25,000+) may not suit smaller businesses
Client Review Analysis
Case studies highlight successful campaigns, including a 50% increase in trial sign-ups for a SaaS company and over 1,300 targeted contacts for an agency president.