Mystrika
Marketing by Data is an industry-leading digital marketing agency since 2008, specializing in SEO, paid ads, and data-driven strategies. They also train other agencies on digital marketing techniques, offering a full suite of services from strategy to execution.
Marketing by Data has been a fixture in the digital marketing space since 2008, positioning itself as a full-service agency that combines SEO, paid advertising, and proprietary analytics. Based in Burbank, California, the agency serves clients across the United States, with a particular focus on professional services, e-commerce, and local businesses. Their tagline "Skip the middleman" reflects a direct, hands-on approach that appeals to companies tired of agency layers and opaque reporting.
The agency's core differentiator is its SOAR methodology (Search, Observe, Analyze, Refine), a structured framework for campaign optimization. This data-first philosophy is evident in their service offerings, which span technical SEO, local SEO, PPC, display ads, retargeting, video marketing, and lead generation. They also provide marketing strategy, market research, and analytics consulting. Notably, Marketing by Data trains other agencies and SEO professionals, signaling a deep level of expertise that goes beyond typical client work.
Pricing starts at $1,000 per project, with budgets scaling based on scope. The agency works with small, mid, and enterprise businesses, though the minimum investment suggests a focus on clients ready to commit to meaningful campaigns. They offer a free SEO site audit and a free consultation, lowering the barrier for potential clients to evaluate their approach. The team size of 10-49 employees indicates a lean but experienced operation, likely with senior talent driving strategy.
Marketing by Data is best suited for businesses that value transparency and data-backed decisions. Their success stories highlight strong results: a 400% revenue increase for an e-commerce client through Google Ads, a 300% revenue jump for a mom-focused brand using Meta and Google campaigns, and a law firm that tripled monthly calls via Local SEO and Local Listing Ads. These case studies demonstrate capability across both B2C and B2B contexts, with particular strength in local service industries like legal and healthcare.
The agency's website showcases a client list that includes Disney Interactive, Playboy, and MySpace, alongside smaller firms, indicating versatility. Testimonials praise their ability to cut PPC spend while maintaining lead quality and to restructure technical SEO for better performance. However, the lack of public reviews on Semrush and the absence of a formal rating may give some buyers pause. The $1,000 minimum budget also means very small businesses might look elsewhere.
Overall, Marketing by Data is a solid choice for companies that want a proven, data-driven partner with a long track record. Their willingness to educate clients and other agencies sets them apart, and their focus on measurable outcomes aligns well with performance-minded marketers. If you need a team that can handle everything from local SEO to complex e-commerce funnels, and you're comfortable with a project-based pricing model, this agency deserves a close look.
Services
- Advertising
- Display Ads
- Native Advertising
- PPC
- Retargeting and Remarketing
- Video Marketing
- Marketing Advice
- Lead Generation
- Market Research
- SEO
- Link Building
- Local SEO
- Mobile SEO
- Technical SEO
Industries Served
Team Size
Pros
- Serves a wide range of industries including legal, e-commerce, and local services
- Offers free SEO audit and consultation to demonstrate value upfront
Cons
- No client reviews or ratings available on Semrush profile
- Minimum project budget of $1,000 may not suit micro-businesses
Client Review Analysis
Clients report significant revenue increases and improved lead generation. One e-commerce client saw a 400% revenue increase with an 8% conversion rate. A law firm experienced a jump from 60 to 210 calls per month through Local SEO and Local Listing Ads. Another brand achieved a 300% revenue increase with a blended ROAS of 6 on Meta ads.