Mystrika
Referral
A recommendation from a satisfied customer or contact to a potential new customer.
A referral is a lead generated when an existing customer, partner, or acquaintance introduces a business to someone who might benefit from its products or services. Referrals are highly valued because they come with built-in trust and credibility, often resulting in higher conversion rates and shorter sales cycles. Many companies actively encourage referrals through formal programs or incentives.