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Strategy

Go To Market (GTM) Definition

A Go-To-Market (GTM) strategy is a cross-functional action plan for launching, promoting, selling, and supporting a product.

It defines how a company will reach its target customers and drive revenue through coordinated efforts across departments. The plan typically includes market research, positioning, pricing, distribution channels, and sales enablement. A strong GTM strategy ensures that all teams are aligned from the start.
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