Mystrika
Twenty is an open-source CRM platform to manage customer relationships with customizable workflows, automation, and powerful integrations. It helps fast-growing companies streamline data, tasks, and communications efficiently.
Twenty is an open-source CRM that has quickly gained traction among technical teams and fast-growing companies. Positioned as a modern alternative to proprietary giants like Salesforce and HubSpot, Twenty offers a flexible, privacy-first platform that puts control back in the hands of its users. With a GPL license, it allows full customization of data models, fields, and workflows, making it a strong fit for organizations that need a CRM tailored to their specific processes rather than forcing their processes into a rigid tool.
At its core, Twenty excels at customer data management. You can import records, define custom objects and fields, and create personalized views and dashboards that match how your team works. The platform also includes workflow automation, letting you set up triggers and actions for follow-ups, task assignments, and notifications. Email synchronization is built in, and the API and webhooks support deep integrations with tools like Slack, Notion, and other parts of the GTM stack. The result is a CRM that acts as a central hub for customer interactions without the overhead of traditional enterprise systems.
Pricing is straightforward and affordable. The Pro plan costs $9 per user per month and includes unlimited records, custom objects, custom fields, APIs, webhooks, and email integration -- with no credit card required to start. The Organization plan at $19 per user per month adds SAML/OIDC single sign-on and priority support. This pricing is significantly lower than most comparable CRMs, especially considering the open-source nature allows self-hosting for those who want to avoid per-user costs entirely.
Twenty is best suited for startups, scale-ups, and SMBs that have technical resources or a willingness to invest a few hours in setup. The platform is described as having "advanced" complexity, meaning non-technical teams may need some help with initial configuration. However, once tailored, it adapts quickly to evolving workflows. It is not designed for large enterprises that require advanced sales forecasting, complex analytics, or extensive out-of-the-box reporting. For those needs, a more traditional enterprise CRM would be a better fit.
The community around Twenty is active and supportive, with comprehensive documentation, a Discord server, and regular updates. Users consistently highlight the freedom of open-source customization, the clean modern interface, and the affordability as key differentiators. The ability to self-host also appeals to privacy-conscious organizations that want to keep customer data on their own infrastructure.
Overall, Twenty is a compelling choice for any team that values flexibility, control, and cost-effectiveness in a CRM. It may require more hands-on effort than a fully managed solution, but the payoff in customization and ownership is substantial. If you are tired of paying premium prices for features you rarely use, Twenty is worth a serious look.
Features
- Import and store customer data
- Customize objects and fields
- Automate tasks with workflows
- Manage user access permissions
- Personalize views and dashboards
- Synchronize emails with CRM
Pricing
Pros
- Fully open-source (GPL-licensed) with no vendor lock-in
- Highly customizable data model and workflows
- Affordable pricing starting at $9/user/month
- Privacy-first design with self-hosting option
- Active community and strong documentation
Cons
- Not built for advanced sales forecasting or large enterprise analytics
- Setup can be complex for non-technical teams
Best For
Fast-growing startups, scale-ups, and SMBs seeking a customizable, open-source CRM