Mystrika
AI-native digital marketing agency combining human creativity with automation to help e-commerce and forward-thinking brands grow faster. Offers full-service SEO, CRO, paid media, email/SMS, social, and creative with custom-trained AI agents.
Wallaroo Media positions itself as an AI-native digital marketing agency, built from the ground up on artificial intelligence rather than bolting it on as an afterthought. Founded in 2012 by Brandon Doyle and Kade Hendershot, the agency has evolved into a full-service partner for e-commerce and forward-thinking brands. With a strong leadership team including CEO Kyle Hunt, President Eric Farmer, and COO Justin Doyle, Wallaroo emphasizes experienced, hands-on management and a partnership-first approach. The agency is based in Provo, Utah, and serves clients across the U.S. and internationally.
What sets Wallaroo apart is its "AI Commerce Architecture" - a proprietary system that combines senior strategists with custom-trained AI agents tuned to each client's brand voice, product catalog, customer data, and competitive space. This isn't a generic ChatGPT wrapper. the agency builds dedicated AI agents that accelerate creative production, testing cycles, personalization, and optimization across channels. The result is a compounding advantage: the more the AI learns about a brand, the better it performs. Wallaroo's service suite is comprehensive, covering SEO, CRO, paid media, email and SMS marketing, social media management, creative services, and web development. They also offer specialized AI search optimization and LLM optimization, preparing clients for the growing influence of AI-driven search and shopping platforms.
Pricing starts at $1,000 per project, with project durations typically exceeding six months. This makes Wallaroo accessible to mid-market and enterprise businesses, though the agency's focus on brands doing $1M-$30M+ in revenue suggests they are best suited for companies with established traction. The agency's transparency is a strong point: clients receive live dashboards, clear communication, and shared KPIs, ensuring progress is always visible. Wallaroo's success story with 1st Place Spiritwear - a brand-new website that reached 20,000 daily visitors and top rankings for competitive keywords like "Spirit Wear" in just eight months - demonstrates their ability to deliver rapid, measurable results.
Wallaroo is best for e-commerce brands, particularly those on Shopify, that want to leverage AI for scalable growth without sacrificing strategic depth. The agency's "not for you" criteria - cheap options, single-channel vendors, or those who think AI means subscribing to a few tools - clarifies their ideal client: a brand ready to invest in a sophisticated, multi-channel AI system led by senior marketers. While the agency serves other verticals like B2B, fintech, and home services, e-commerce remains the core sweet spot.
In a crowded digital marketing space, Wallaroo Media stands out for its genuine AI-native architecture and commitment to senior-level strategy. The combination of custom AI agents, transparent reporting, and a proven track record makes it a compelling choice for growth-minded e-commerce brands. The limited public reviews are a minor drawback, but the detailed success story and the agency's clear positioning suggest a high level of competence. For brands ready to move beyond bolt-on AI and embrace a system built for the agentic future of commerce, Wallaroo is a strong partner.
Services
- AI Search Optimization
- LLM optimization
- Advertising
- Display Ads
- Native Advertising
- PPC
- Programmatic Advertising
- Retargeting and Remarketing
- Video Marketing
- Branding
- Brand Strategy
- Online Reputation Management
- Content Marketing
- Content Strategy
- Content Syndication
- Copywriting
- Storytelling
- Video Production
- Data Analytics
- Data Science
- Data Visualization
- Machine Learning and AI
- Marketing Advice
- Inbound Marketing
- Lead Generation
- Market Research
- Outbound Marketing
- Marketing Automation
- Email Marketing
- SEO
- APP Store Optimization
- Backlink Management
- International SEO
- Link Building
- Local SEO
- Mobile SEO
- SEO Consulting
- Search Engine Marketing
- Shopify SEO
- Technical SEO
- Wordpress SEO
- Youtube SEO
- Social Media Marketing
- Community Management
- Content Creation
- Facebook Advertising
- Instagram Marketing
- Social Media Monitoring
- TikTok influencer
- Twitter Marketing
- Web Development
- Digital Design
- Graphic Design
- Logo Design
- Product Design
- UX Design
- Web Design
- Website Maintenance
- Wordpress Design
Industries Served
Team Size
Pros
- AI-native agency with custom-trained agents per client, not generic tools
- Senior strategists lead accounts, not junior account managers
- Proven track record: 20,000+ ranking keywords in 8 months for a new site
- Transparent reporting with live dashboards and shared KPIs
Cons
- Only 3 public reviews available, limited social proof
- Focus on mid-to-enterprise businesses may not suit very small startups
Client Review Analysis
One client review praises high-quality TikTok content and strategy at an unbeatable price, noting Madison's dedication. A success story shows 20,000 new ranking keywords in 8 months for 1st Place Spiritwear.