Mystrika
One of the largest PR enterprises in Japan, SUNNY SIDE UP has operated since 1985 under the philosophy "Let's have fun." The Tokyo-based firm provides strategic PR, marketing communications, sales promotion, and sports marketing through 9 group companies with 500 employees worldwide.
SUNNY SIDE UP Inc. (SSU) is one of the largest PR enterprises in Japan, founded in 1985 and guided by the company philosophy "Let's have fun." Based in Tokyo, the firm has built more than 30 years of experience creating social movements and campaigns across strategic PR, marketing communications, sales promotion, and sports marketing.
The agency operates 9 group companies around the world with a total of 500 employees. SSU has been listed on JASDAQ since 2008 and upgraded to the first section of the Tokyo Stock Exchange in 2018, and it is ranked 17th in a recent global PR agency ranking.
Beyond public relations, the firm lists services in advertising, digital marketing, social media marketing, web design, web development, branding, and business consulting. Its areas of expertise include integrated marketing within digital marketing.
The client roster includes Getty Images, MHD, Family Mart, Shake Shack, Airbnb, LEGOLAND, and RockCorps, spanning media, retail, food and beverage, travel and hospitality, and entertainment.
SUNNY SIDE UP Inc. holds a 4.1 Google rating from 23 reviews. Positive reviewers noted the office atmosphere and event venue, while one critical review raised concerns about celebrity management practices.
Services
- Advertising
- Digital Marketing
- Social Media Marketing
- Web Design
- Web Development
- Branding
- Public Relations
- Business Consulting
Industries Served
Team Size
Pros
- One of the largest PR enterprises in Japan with more than 30 years of experience
- Ranked 17th in a recent global PR agency ranking
- Listed on the first section of the Tokyo Stock Exchange since 2018
Cons
- One Google reviewer expressed a poor impression of the agency's celebrity management practices
Client Review Analysis
Google rating of 4.1 from 23 reviews; sentiment is mixed, with positive comments about the office and venue and one critical review of celebrity management.