Mystrika
Kura is a UK-based outsourcer providing contact centre solutions across four locations in the UK and South Africa. Its software subsidiary Inisoft builds advisor desktop solutions with full omni-channel capabilities. The company serves over 50 clients across multiple industry verticals.
Kura is described as the UK's largest independent outsourcer, providing outsourced and insourced contact centre solutions across four locations in the UK and South Africa. The company was founded in 2015 and reports a team size of 1,000 and up employees. Its software subsidiary, Inisoft, develops advisor desktop solutions with full omni-channel capabilities that are sold globally.
Kura and Inisoft together serve over 50 clients across many industry verticals. The company's stated culture, called "Crossing the Bridge," shifts focus from tasks to people and behaviour, with a vision to be recognised as unrivalled in developing people. The headquarters are located at 21 Tyndrum Street, Glasgow, G4 0, United Kingdom.
The company's services are listed under call centres, with clients spanning the IT, retail, and fintech industries. Kura's commercial model is customised per engagement, with both minimum budget and average hourly rate marked as "Inquire" on its profile.
Client feedback is largely drawn from Google reviews, where Kura holds an average rating of 3.1 out of 5 across 74 reviews. Reviewers frequently criticise management practices, including micromanagement, unsupportive supervisors, call-time pressure, and a lack of transparency around jobs and communication. A few positive mentions appear for the trainers and quality control department.
Kura operates from multiple UK and South Africa sites, offering both outsourced and insourced models. Its Inisoft subsidiary gives the business an in-house technology angle, with omni-channel advisor desktop products distributed globally.
Services
- Call Centers
Industries Served
Team Size
Pros
- Positioned as the UK's largest independent outsourcer with award-winning contact centre solutions
- Software subsidiary Inisoft develops omni-channel advisor desktop solutions sold globally
- Serves over 50 clients across many industry verticals from four UK and South Africa locations
Cons
- Google reviewers report micromanagement and unsupportive management
- Reviews cite a lack of transparency and poor communication with staff
Client Review Analysis
Google reviews average 3.1 out of 5 across 74 reviews, with repeated complaints about management behaviour, call-time pressure, and workplace transparency.