ibay Digital

ibay Digital is a Cape Town-based full-service digital agency founded in 1998 as a design studio before evolving into a digital marketing firm. With over 25 years of experience, the agency provides comprehensive digital marketing solutions including UX/UI design, social media marketing, paid advertising, and strategic consulting. The agency is headquartered at Unit 8 The Royal, 4 Queens Park Avenue, Salt River, Cape Town, South Africa.

The agency employs a team of under 49 professionals, with key personnel including founder and senior strategist Ryan Wilder, chief operations officer Louise Lerm, technical director Jason Hobbs, senior social media strategist Zoë Hofstander, marketing manager Tami Bosch, graphic designer Kayla Smuts, and junior web developer Daniel Bowers. The team combines expertise in branding, creative services, digital marketing, PPC, SEO, social media, video production, and web design.

ibay Digital offers a wide range of services including design services, digital strategy, SEO, social media marketing, web development, digital marketing, web design, eCommerce, PPC, and creative services. The agency's areas of expertise cover brand design, brand positioning, brand strategy, photography, content creation, copywriting, digital advertising, education digital marketing, marketing consulting, marketing strategy, SEM, Google Ads, local optimization, on-page optimization, SEO consulting, technical SEO, Facebook, Instagram, influencer marketing, social media consulting, branded video, B2B web design, landing page design, mobile-first design, responsive design, web app development, website redesign, and eCommerce.

The agency serves a variety of industries including home and garden, design, education, fashion, food and beverage, real estate, hospitality, consumer goods, retail, and travel. Client types are primarily small and medium businesses. Notable clients include Food Lovers Market, Erindi Nature Reserve, Capland Properties Management, Freshstop, Schuurman Lasercut, Fenn Collection SA, and Alifurn Outdoor Furniture.

Portfolio examples include a social media management project for Alifurn Outdoor Furniture with a budget of $5,000 to $20,000 over 12 months in 2025, and a creative services photobook project for Alifurn with a budget under $5,000 completed in one month in 2024. The agency has received a DesignRush rating of 4.2 based on one review, with the client stating "The team was amazing and they took care of everything" for a website build project in the consumer goods industry. No Google reviews are available.

ibay Digital's approach combines innovation and precision to deliver measurable results and long-term client success. The agency builds tailored digital ecosystems, offering in-depth expertise in strategy, planning, user experience, and the design of brands, corporate identities, eCommerce platforms, and online training environments.