Affinity Collective

Affinity Collective is a TTL (Through-The-Line) branding agency founded in 2007 and headquartered in Sandton, South Africa. The agency positions itself as a digital-first partner that uses analytics to inspire creativity, offering services that span digital, BTL (Below-The-Line), ATL (Above-The-Line), and packaging. With a team of under 49 employees, they emphasize extraordinary execution of standard services and a commitment to protecting client brands through 24/7/365 digital risk management.

The agency was founded by Debbie Shepard, who holds an MBA and has marketing leadership experience at corporates such as Mondelez and Microsoft. Affinity Collective works with a minimum budget of $10,000 to $25,000 and charges an average hourly rate of $45. Their client base includes enterprise and medium businesses across industries like corporate services, education, food and beverage, consumer goods, supplements, media and communications, electronics, energy and mining, health care, and pets.

Affinity Collective's service offerings are broad, covering digital marketing, advertising, social media marketing, graphic design, branding, video production, reputation management, creative services, web design, and digital services. Their areas of expertise include advertising (B2B, B2C, broadcast, print, programmatic, radio, TV), branding (strategy, positioning, messaging, naming), PPC (Google Ads, Facebook, Instagram, LinkedIn, Amazon), SEO (on-page, local, mobile, video, Amazon), social media (Facebook, Instagram, LinkedIn, TikTok, Twitter, influencers), video production (2D/3D animation, branded video, commercials), and UI/UX design (audit, strategy, usability testing, user research). They also offer no-code development with Salesforce Lightning and custom frameworks using .Net.

Google reviews give Affinity Collective a perfect 5.0 rating from five reviews. Clients describe the agency as "purpose-led and inspiring," "meticulous," and "an excellent strategic partner to drive business growth." One reviewer noted that the agency "quickly understood my company's needs and requirements to produce the most professional output." Another praised their "strong business understanding" and creative approach.

The agency's portfolio includes campaigns for brands such as Spookies, Orion College, Super C Sweets, The Chocolate Factory, and Clover. Projects range from social media content and digital design to brand identity and billboard design, with budgets typically under $5,000 to $20,000. Notable work includes the "Spookies Campaign" (digital marketing, $5K-$20K, 2025) and the "Orion College Logo and CI" (under $5K, 2023).