Mystrika
Forward Slash Marketing is a data-first search marketing agency based in Minneapolis, specializing in analytics-driven SEO, PPC, and marketing audits. They help companies understand customers, know competitors, and measure business performance.
Forward Slash Marketing positions itself as a "Data First Search Marketing" agency, and the name is more than a clever play on web addresses. The forward slash represents the connective tissue of the digital economy, and this Minneapolis-based firm aims to help businesses leverage that connection through rigorous data analysis and performance-focused marketing. Founded in 2016, the agency operates with a small, curated team of professionals who bring together expertise in analytics, paid media, SEO, and web development.
The agency's core philosophy revolves around the "3 C's of marketing": Customers, Company, and Competitors. This framework drives every engagement, whether it's an one-time audit or an ongoing management retainer. Forward Slash Marketing is particularly strong in marketing analytics, offering audits that cover attribution, measurement plans, funnel analysis, data trust, and tool configuration. They also provide ongoing analytics management, including siloed data integration, custom reporting, and "Analytics as a Service" (AaaS) with descriptive, prescriptive, diagnostic, and predictive capabilities.
On the paid campaigns side, the agency is a Google, Bing, and Facebook Partner. They manage campaigns across search, display, video, retargeting, shopping, and even niche platforms like Gartner and Reddit. Their paid campaign audits dig into targeting, account structure, copy, landing pages, and quality scoring. Management starts at $600 per month, with a strong emphasis on creative congruence and data-driven optimization. The agency also offers comprehensive SEO services, including technical SEO, local SEO, link building, and international SEO, as well as content marketing, branding, and web development.
Pricing is transparent and accessible. Marketing analytics audits start at $700, paid campaign audits at $700, and ongoing management plans range from $500 to $600 per month. Project-based work starts at $1,000. This makes Forward Slash Marketing an affordable option for small to mid-size businesses that need expert guidance without the high retainers of larger agencies. The team's willingness to be available seven days a week is a notable differentiator for clients who need rapid responses in a fast-paced digital environment.
Forward Slash Marketing is best suited for companies that value data transparency and want to build a measurable marketing foundation. Ecommerce brands looking to fix attribution, B2B service firms needing better lead tracking, and construction or retail companies wanting a full audit of their digital presence will find particular value here. The agency's small size means clients get direct access to senior strategists, but it also means capacity constraints for very large, multi-channel enterprise deployments.
Overall, Forward Slash Marketing delivers a focused, analytics-first approach that cuts through the noise. Their emphasis on audits and measurement makes them an excellent partner for businesses that feel lost in their data or suspect they are wasting ad spend. While the lack of public reviews and small team size may give some buyers pause, the depth of their service offerings and commitment to client communication make them a solid choice for data-conscious marketers.
Services
- Advertising
- Display Ads
- Native Advertising
- PPC
- Programmatic Advertising
- Retargeting and Remarketing
- Video Marketing
- Branding
- Brand Strategy
- Content Marketing
- Content Strategy
- Data Analytics
- Data Science
- Data Visualization
- Machine Learning and AI
- Marketing Advice
- Inbound Marketing
- Lead Generation
- Market Research
- Outbound Marketing
- SEO
- International SEO
- Link Building
- Local SEO
- Mobile SEO
- Technical SEO
- Web Development
- UX Design
- Website Maintenance
Industries Served
Team Size
Pros
- Data-first approach ensures measurable, transparent results
- Offers detailed marketing audits (SEO, PPC, analytics, content) starting at $700
- Available 7 days a week for client support and quick turnaround
- Covers both organic and paid channels with deep analytics integration
Cons
- Small team (1-9) may limit capacity for large-scale enterprise projects
- No verified client reviews or ratings available on Semrush