FlexMR

FlexMR is a technology-led insight agency founded in 2007, focused on practical innovations in online market research. The firm has worked with a cross-section of global brands including iHeartMedia, Virgin Atlantic, SkyBet, British Gas and Avery. Its approach combines a cutting-edge online platform with a team of experienced researchers to embed agile insight generation at the heart of client decision making.

Headquartered in Milnthorpe, United Kingdom, FlexMR also maintains offices in Liverpool, United Kingdom, and Melbourne, Australia. The agency employs under 49 staff and typically works on projects with a minimum budget of $10,000 - $25,000, with hourly rates available on inquiry. Founded in 2007, the company has over a decade of experience in the market research sector.

FlexMR's services cover market research and software development, blending relevant qualitative and quantitative tools to maximise return on investment. The firm's proprietary InsightHub platform provides an integrated insight solution, and the team offers a customised, flexible service tailored to each client's specific research requirements.

FlexMR serves clients across diverse industries, including health and wellness (Isagenix), financial services (The Coventry Building Society), betting and gaming (SkyBet), telecommunications (Sure Telecom), and energy (Ennera). The portfolio includes a software development project for a global health and wellness firm that placed customer insight first. The agency also received the Best New Speaker award at IIeX EU 2018 and has been featured in Research Live and CityAM.

Google reviews give FlexMR an average rating of 4.8 from eight reviews. Clients describe the team as attentive, enthusiastic and incredibly knowledgeable, and note that research insight facilitated a number of key decisions within their organisations. The agency is led by CEO Paul Hudson, an experienced online qualitative researcher with over 15 years of market research experience and a regular speaker at AQR and ICG events.