Conversion

Conversion is a conversion rate optimization and experimentation agency formed in 2022 when Conversion.com in the UK and Widerfunnel in North America integrated into a single organization. The agency positions itself as the world's leading experimentation and mixed-methods research agency specializing in CRO, applying data-driven decision-making rather than instinct.

Founded in 2007 by Stephen Pavlovich (Conversion.com) and Chris Goward (Widerfunnel), the agency grew out of the observation that too many business decisions were based on instinct without measurable performance. Both founders independently led their original agencies to dominate the US and UK markets for 15 years through A/B testing, SEO, and applying experimentation principles to marketing.

The agency employs between 100 and 249 specialists across Europe and North America. Its minimum project budget is $1,000 to $10,000, with an average hourly rate of $50 per hour.

Conversion offers Conversion Rate Optimization and UI/UX Design services, combining UX research and A/B testing methodologies. Notable portfolio work includes combining UX research and AB testing at Whirlpool, building experimentation programs for high-growth businesses, and transitioning clients from one-off projects to ongoing multi-team experimentation programs.

Clients include Facebook, Canon, Microsoft, Just Eat, Toyota, Samsung, and Clarks, as well as Deliveroo, Dollar Shave Club, Enterprise Rent-A-Car, HP, Meta, and Vodafone. Representative results include increasing Unicef's average one-off donation amount by more than 50% and delivering an 18x return on investment for Gousto by kick-starting their CRO program.

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