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EQ Brand
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Singapore-based strategy and intelligence-driven brand consultancy with award-winning work. Founded in 1994, the agency focuses on accelerated brand growth and unified brand experiences.
EQ Brand is a Singapore-based strategy and intelligence-driven brand consultancy founded in 1994. The agency positions itself around delivering accelerated brand growth for ambitious brands seeking to fully engage their audiences, with an emphasis on innovative and sometimes unconventional creative work.
The agency operates with a team of under 49 employees from headquarters at Paya Lebar Square in Singapore. Minimum budget and average hourly rate are both listed as "Inquire," meaning clients must contact the firm directly for pricing. The company is also known as Equus Brand Consultants and can be reached at [email protected] for sales inquiries.
EQ Brand offers a wide range of branding services, including brand strategy, brand identity, design, brand narratives, design thinking, go-to-market strategies, packaging design, internal brand engagement, naming and nomenclature, writing, research and development insights, brand architecture, branded environments, marketing strategy, and innovation. The agency's DesignRush listing covers branding, print design, and logo design service categories.
The firm's portfolio spans diverse sectors. Representative branding work includes projects for Raffles Hotels & Resorts, Manta Air (airline), Milk & Honey (food and beverage), AAMG (medical), Wearnes (luxury), Macan (museum), Rajah Tann (law firm), Graphite (interior), Westgate (property), Operation Hope Foundation (NGO), Andaru (hospitality), and VPS. Print design projects include work for DBS (bank) and LHM Hotel. Additional named clients include GHM, Lumi, MES, NUS, Pacific Radiance, Sandy Island, and Thriven Global.
Leadership is led by Managing Partner and Creative Director Andrew Thomas, who brings over 30 years of branding and design experience including a decade in leading UK branding consultancies. Strategy Director Colin Anderson contributes broad strategic experience across Asia, Australasia, and selected global markets.
Review sentiment sourced from Google shows the agency holds a 3.7 rating from three reviews. One published review by Myct Somchair Boon, dated 29 October 2020, rates the firm 5.0 and describes it as one of the leading design consultancies in South East Asia, noting its ability to unlock brand potential for business growth and create a unified brand experience in any context.
Services
- Brand Strategy
- Brand Identity
- Design
- Brand Narratives
- Design Thinking
- Go-To-Market Strategies
- Packaging Design
- Internal Brand Engagement
- Naming & Nomenclature
- Writing
- Research & Development
- Insights
- Brand Architecture
- Branded Environments
- Marketing Strategy
- Innovation
Industries Served
Team Size
Pros
- Established in 1994 with over three decades of experience and a reputation for award-winning work
- Deep client portfolio spanning banking, hospitality, law, airlines, and luxury sectors
Cons
- Google rating is 3.7 out of 5 based on three reviews
Client Review Analysis
Google rating of 3.7 from three reviews; one published review from Myct Somchair Boon rates the agency 5.0.