Brand Genetics Limited

Brand Genetics Limited is a specialist front-end insight and innovation agency with offices in London and Sao Paulo. Founded in 1997, the agency helps businesses understand what people will want next by taking a human-centred approach to insight and innovation.

The agency has fewer than 49 employees and works with a minimum budget of $25,000 to $50,000, with hourly rates available on inquiry. Headquarters are located at 24 Fitzroy Square, London, W1T 6EP, United Kingdom.

Brand Genetics Limited offers market research and business consulting services. Its human-centred approach is based on the belief that people across cultures are driven by the same underlying motivations, yielding insights that are scalable, sustainable, and predictive, with innovation opportunities that have global scale as well as local application.

The agency works with market-leading clients including ABInBev, LVMH, Mondelez, PepsiCo, RB, and Unilever, as well as Britvic, Mission Foods, Panasonic, Estee Lauder, and CIMA. These clients span beverage, food, luxury, beauty, and consumer electronics sectors.

The team is drawn from multiple disciplines including brand strategy, insight and design, client-side marketing, R&D, management consultancy, psychology, neuroscience, and fashion. Marc Edwards serves as Director of Strategy, an insight and innovation specialist who started in R&D at P&G and previously headed the Home Care CMI team at Reckitt Benckiser.

The agency prides itself on agility of thought and action, describing itself as a start-up with 20 years of experience. It develops tailor-made approaches to suit different needs, helping clients identify emerging needs that drive future growth, spot next-generation innovation opportunities, make smarter decisions about future fitness, and attract customers with new products, propositions, and services.