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Compare ZATO PPC Marketing vs ROAR

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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ROAR

B2B Lead Generation Website

ROAR scales 7-8 figure B2B brands into market leaders using data-driven SEO, PPC, and content that achieves measurable ROI. They are a Google Partner, Semrush Partner, and HubSpot Solutions Partner based in Newcastle upon Tyne, UK.

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Feature Comparison

Attribute	ZATO PPC Marketing	ROAR
Category	Paid Advertising & PPC	B2B Lead Generation
Rating
Location	Billings, Montana, United States	Newcastle upon Tyne, England
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Native Advertising Programmatic Advertising Content Marketing Copywriting Marketing Advice Lead Generation SEO Backlink Management International SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Youtube SEO	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Native Advertising Programmatic Advertising Content Marketing Copywriting Marketing Advice Lead Generation SEO Backlink Management International SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Youtube SEO
Industries	B2B Services Ecommerce Manufacturing	Automotive B2B Services Fintech Insurance Manufacturing
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Proven track record with exceptional ROAS (4100:1) and conversion increases Industry-leading tech stack and transparent reporting Specialized in scaling 7-8 figure B2B brands Accreditations from Google, Semrush, and HubSpot
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Higher minimum project budget ($2,500) may exclude smaller companies Geographic focus on UK may limit international reach
Website	Visit Site	Visit Site

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