Compare Synx vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Synx

B2B Lead Generation Website

Synx is an inbound marketing agency focused on pipeline marketing for B2B software, property, and technology companies. The agency uses people and technology to deliver results and build long-term digital assets.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Synx	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating	-	Winner +5.0 higher
Location	Port Melbourne, Victoria, Australia	Sydney, New South Wales, Australia
Services	Inbound Marketing Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Inbound Marketing Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	-	Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business. Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth). Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork. Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.
Cons	-	Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling. Broad service offering may mean less specialization in niche areas compared to boutique agencies.
Website	Visit Site	Visit Site

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