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Compare SOUP Agency vs ROAR

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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ROAR

ROAR

B2B Lead Generation Website

ROAR scales 7-8 figure B2B brands into market leaders using data-driven SEO, PPC, and content that achieves measurable ROI. They are a Google Partner, Semrush Partner, and HubSpot Solutions Partner based in Newcastle upon Tyne, UK.

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Feature Comparison

Attribute SOUP Agency ROAR
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Newcastle upon Tyne, England
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Content Marketing
  • Marketing Advice
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Content Marketing
  • Marketing Advice
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Automotive B2B Services Fintech Insurance Manufacturing
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Proven track record with exceptional ROAS (4100:1) and conversion increases
  • Industry-leading tech stack and transparent reporting
  • Specialized in scaling 7-8 figure B2B brands
  • Accreditations from Google, Semrush, and HubSpot
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Higher minimum project budget ($2,500) may exclude smaller companies
  • Geographic focus on UK may limit international reach
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