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Compare SOUP Agency vs iExcel

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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iExcel

B2B Lead Generation Website

iExcel is a boutique digital marketing consultancy that drives customer acquisition, retention, and referrals through a data-driven, ROI-focused approach. They act as an interim CMO or growth hacker for startups and mid-market B2B companies.

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Feature Comparison

Attribute	SOUP Agency	iExcel
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Fairfax, Virginia, United States
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC Content Marketing SEO Social Media Marketing Email Marketing	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC Content Marketing SEO Social Media Marketing Email Marketing
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Data-driven approach with focus on ROI, attribution, and tangible results Acts as interim CMO or growth hacker, providing both strategy and execution Strong client testimonials praising communication, collaboration, and cost-effective
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Small team (1-9) may limit capacity for large-scale or multi-channel campaigns No public client reviews available on Semrush profile
Website	Visit Site	Visit Site

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