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Compare Pathfinder Marketing vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

Pathfinder Marketing

SEO & Organic Growth Website

Pathfinder Marketing is a performance-first digital agency that drives scalable business growth through SEO, Google Ads, and paid social. Their award-winning team focuses on measurable ROI and bottom-line results, recently earning Best APAC SEO Campaign at the 2025 Global Search Awards.

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120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute	Pathfinder Marketing	120/80
Category	SEO & Organic Growth	B2B Lead Generation
Rating
Location	Perth, Western Australia	Chicago, Illinois
Services	SEO Google Ads Paid Socials HubSpot & CRM Implementations AI Search Optimization LLM optimization Advertising PPC International SEO Shopify SEO Technical SEO Wordpress SEO Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing Link Building Local SEO Mobile SEO Conversion Optimization Paid Social	SEO Google Ads Paid Socials HubSpot & CRM Implementations AI Search Optimization LLM optimization Advertising PPC International SEO Shopify SEO Technical SEO Wordpress SEO Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing Link Building Local SEO Mobile SEO Conversion Optimization Paid Social
Industries	B2B Services Consumer Goods Ecommerce	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros	Strong client satisfaction with 4.7 rating and consistent praise for communication	Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons	Smaller team size (10-49) may limit capacity for very large enterprise accounts. No transparent pricing beyond a minimum project budget. custom quotes required.	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses
Website	Visit Site	Visit Site

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