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Compare Earned Media vs Refine Labs

Side-by-side comparison of features, pricing, services, ratings and more.

Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Refine Labs

Paid Advertising & PPC Website

Refine Labs is a Boston-based B2B demand generation agency that helps mid-market and enterprise SaaS companies change the way they measure and execute marketing. Its Revenue Engine Optimization services and The Vault learning platform are designed to drive qualified pipeline, lower CAC, and improve win rates.

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Feature Comparison

Attribute	Earned Media	Refine Labs
Category	B2B Lead Generation	Paid Advertising & PPC
Rating
Location	Sydney, New South Wales, Australia	Boston, MA, USA
Features	Robust enablement through The Vault, community, and content, helping clients internalize	Robust enablement through The Vault, community, and content, helping clients internalize
Services	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Paid media strategy and execution (LinkedIn, Google, YouTube, Meta, Reddit, CTV) Content and creative development Account-based marketing programs Split the Funnel and Pipeline Sources analysis Analytics and reporting on CAC, pipeline, and win rates Change management and strategic consulting The Vault on-demand education platform with playbooks, templates, and training
Industries	B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services	B2B SaaS Technology
Pros	'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword	Employee reviews often highlight smart colleagues, a learning-oriented culture,
Cons	Higher starting budget ($2,500 per project) may be prohibitive for very small businesses. Primary focus on AI and GEO may not suit companies seeking only traditional SEO	Employee feedback indicates that periods of fast scaling have included layoffs and
Website	Visit Site	Visit Site

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