Mystrika
Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.
Earned Media positions itself as a forward-looking AI SEO agency that bridges the gap between traditional Google search and the rapidly expanding world of generative engine optimisation (GEO). Founded in 2019 and headquartered in Sydney, the agency has grown to a team of 20+ senior specialists across SEO, GEO, content, links, and technical disciplines. Their client roster reads like a who's who of category leaders-Salesforce, Rippling, Macquarie Data Centres, Charles Sturt University, and Fresha-demonstrating their ability to deliver at enterprise scale while also serving ambitious SMEs.
What truly sets Earned Media apart is their proprietary AI intelligence platform, **EMintel**. This tool continuously crawls ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews to track where a brand is mentioned, cited, or missing entirely. When it detects a gap-a query competitors are winning in AI-generated answers-it flags this as "Negative Space" and automatically generates a citation-optimised content brief. This systematic approach to GEO is built on three years of client engagements and gives Earned Media a data-driven edge that most SEO agencies lack.
The agency runs six core disciplines under one roof: Generative Engine Optimisation, traditional SEO, Digital PR & Citation Engineering, Content Marketing, Link Building, and Technical SEO. This integrated model means clients don't have to coordinate multiple vendors. Every engagement is powered by EMintel, which synthesises data from Ahrefs, Semrush, Google Search Console, and live LLM probes into a single decision-making layer. The result is a unified strategy that ensures brands rank in blue links *and* appear inside the answers ChatGPT, Gemini, and Perplexity generate for buyers' most important questions.
Pricing starts at $2,500 per project, with project durations beginning at 1-3 months. This positions Earned Media as a premium option, but the investment is justified by their track record of measurable outcomes. Success stories include a 288% increase in organic traffic over 12 months, a 260% increase in keywords ranking in positions 1-3, and $469k in sales from organic leads for a web development client. They also helped a client achieve a Domain Rating of 40 (exceeding a goal of 33-35) and gain 105,000 additional monthly searches in six months.
Earned Media is best suited for enterprise SaaS, finance, infrastructure, education, and retail companies that need to dominate both traditional search and AI-generated answers. Their approach is particularly valuable for brands whose buyers are increasingly using LLMs for research and decision-making. The agency's forward-looking perspective, as noted by Salesforce's Director of Global Web Production, makes them a strong partner for organisations that want to stay ahead of the rapidly evolving search market.
In conclusion, Earned Media is a standout choice for companies serious about future-proofing their organic visibility. Their combination of proprietary AI technology, integrated service delivery, and proven enterprise results makes them one of the most advanced SEO and GEO agencies in the APAC region. While the pricing may be a barrier for smaller businesses, the ROI demonstrated in their case studies suggests that for the right client, the investment pays for itself many times over.
Services
- AI Search Optimization
- LLM optimization
- Generative Engine Optimisation (GEO)
- SEO
- Digital PR & Citation Engineering
- Content Marketing
- Link Building
- Technical SEO
- Content Strategy
- Copywriting
- Data Analytics
- Marketing Automation
- Public Relations
- Web Design
Industries Served
Team Size
Pros
- 'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword
Cons
- Higher starting budget ($2,500 per project) may be prohibitive for very small businesses.
- Primary focus on AI and GEO may not suit companies seeking only traditional SEO
Client Review Analysis
Clients praise Earned Media's forward-looking perspective, high-quality content, and ability to secure high-value links. They are described as reliable, professional, and effective in improving organic traffic and domain authority. Reviews highlight seamless integration with internal teams and consistent on-time delivery.