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Compare Earned Media vs Directive Consulting

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Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Feature Comparison

Attribute	Earned Media	Directive Consulting
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	Winner +0.6 higher
Location	Sydney, New South Wales, Australia	Irvine, CA, USA
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns	AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns
Industries	B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services	B2B SaaS Technology Industrial Services Ecommerce
Pros	'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword	Proven track record of effective lead and pipeline generation, with multiple reviews
Cons	Higher starting budget ($2,500 per project) may be prohibitive for very small businesses. Primary focus on AI and GEO may not suit companies seeking only traditional SEO	A subset of clients have noted historical gaps or challenges around marketing automation
Website	Visit Site	Visit Site

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