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Compare Closed:in vs Obra

Side-by-side comparison of features, pricing, services, ratings and more.

Closed:in

Cold Email Outreach Website

Closed:in is a cold-email specialist and Clay/Instantly partner building hyper-personalized outbound systems that book meetings and generate pipeline. They use Clay-powered outbound campaigns for B2B service companies to deliver sales calls within 2-3 weeks.

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Winner

Obra

B2B Lead Generation Website

Obra is a 100% online digital agency based in Brazil, specializing in martech, technology, SEO, and digital growth. They build intelligent solutions that connect strategy, design, content, performance, and web development to generate real impact for businesses. With a Squad as a Service model, they offer tailored teams for close client collaboration.

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Feature Comparison

Attribute	Closed:in	Obra
Category	Cold Email Outreach	B2B Lead Generation
Rating	-	Winner +4.5 higher
Location	Utrecht	Sao Paulo, State of Sao Paulo, Brazil
Services	Cold email campaign design & ops Prospect sourcing & enrichment (Clay stacks) Deliverability engineering & inbox landing Reply qualification workflows & appointment setting Template + sequence personalization at scale AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation	Cold email campaign design & ops Prospect sourcing & enrichment (Clay stacks) Deliverability engineering & inbox landing Reply qualification workflows & appointment setting Template + sequence personalization at scale AI Search Optimization LLM optimization Advertising Display Ads Marketing Advice Lead Generation
Industries	SaaS fintech recruitment agencies e-commerce financial services	Agriculture B2B Services Ecommerce
Pros	High reply rates on top campaigns (claimed 50%+) Quick pipeline generation (e.g., $190K in 60 days) Official Clay Solutions Partner and Certified Instantly Expert End-to-end automation using Clay and Instantly Trusted by 50+ B2B companies	Integrated approach covering strategy, design, content, performance, and web development
Cons	No client reviews available on Clutch or G2 Small team (1-10 employees) may limit capacity for large-scale campaigns	Relatively small team (10-49) may limit capacity for very large enterprise engagements No client reviews or success stories publicly listed on Semrush profile
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

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