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Compare 120/80 vs Forrester

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
120/80

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Forrester

Forrester

Branding & Design Website

Forrester is a global research and advisory firm that helps business and technology leaders use customer obsession to accelerate growth and make bold decisions.

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Feature Comparison

Attribute 120/80 Forrester
Category B2B Lead Generation Branding & Design
Rating
Winner +0.2 higher
Location Chicago, Illinois Cambridge, MA, USA
Features
  • Strong focus on customer obsession and customer experience, supported by proprietary
  • Strong focus on customer obsession and customer experience, supported by proprietary
Services
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
  • Advertising
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Content Syndication
  • Copywriting
  • Storytelling
  • Video Production
  • Data Analytics
  • Data Science
  • Data Visualization
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • Marketing Automation
  • Email Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Optimization
  • Paid Social
Industries
B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
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Pros
  • Google Premier Partner and Semrush Agency Partner with strong industry credentials
  • Perceived authenticity and trustworthiness of Forrester's evaluations and opinions
Cons
  • Small team size may limit capacity for large-scale simultaneous projects
  • High minimum project budget ($25,000+) may not suit smaller businesses
  • Coverage of very niche or emerging trends can feel limited or slower to evolve for
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