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Compare 120/80 vs Directive Consulting

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Winner

120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Feature Comparison

Attribute	120/80	Directive Consulting
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	Winner +0.6 higher
Location	Chicago, Illinois	Irvine, CA, USA
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns	Advertising PPC Retargeting and Remarketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns
Industries	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services	B2B SaaS Technology Industrial Services Ecommerce
Pros	Google Premier Partner and Semrush Agency Partner with strong industry credentials	Proven track record of effective lead and pipeline generation, with multiple reviews
Cons	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses	A subset of clients have noted historical gaps or challenges around marketing automation
Website	Visit Site	Visit Site

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