ACID

ACID is a fractional communications consultancy launched in Singapore in 2025, built for a new generation of startups and brands navigating a distracted, multi-stakeholder information landscape. The agency prepares leaders from startups and companies in emerging industries for the big stage by providing clear, strategic counsel on connecting meaningfully with stakeholders, amplifying narratives with intentionality, honesty, and clarity while accelerating business growth.

The agency was founded by Chester Tan, a senior communications practitioner and corporate storyteller with a decade of experience across strategic communications, public relations, journalism, brand management, and creative advertising. Tan has helped founders and business leaders navigate today's distracted information landscape. ACID's team size is under 49 employees, with a minimal project budget of $1,000 to $10,000 and an average hourly rate of $100.

ACID's expertise spans media relations, narrative development, messaging strategy, brand identity and communications, reputation management, stakeholder engagement, crisis management, C-suite advisory, visual communications, and creative production. The agency primarily serves startups, small businesses, and medium businesses across industries including media and communications, fintech, finance, gaming, entertainment, software and IT services, and travel.

The agency has received press coverage from notable outlets such as Tech In Asia, Marketing Interactive, Branding In Asia, PRovoke Media, and Campaign Asia. ACID's client roster includes prominent names like SONY, TOKEN2049, Auros, Talos, RockX, HyperPlay, Virtuos, and Lendela. The agency holds a Google rating of 4.5 based on 1,270 reviews, though the review content appears to be from a different business and is not representative of the agency's work.