Mystrika
Walnut.io is a no-code interactive demo platform tailored for B2B sales and marketing teams. It enables the creation of personalized, bug-free product demos that can be embedded on websites, shared via email, or integrated into outreach campaigns. The platform offers robust analytics to track prospect engagement, allowing teams to optimize their sales processes and enhance buyer experiences.
Walnut.io has carved out a strong position in the interactive demo space by focusing on what matters most to B2B revenue teams: speed, personalization, and actionable insights. The platform lets sales, marketing, and customer success teams build clickable product experiences without writing a single line of code. Instead of static screenshots or passive screen recordings, buyers can explore the product at their own pace, which Walnut claims drives 32% higher conversions and shortens sales cycles by 34%. These numbers are backed by customer testimonials from companies like Adobe, Cisco, OpenText, and Medallia, giving the platform credibility among enterprise buyers.
What sets Walnut apart is its recent infusion of generative AI features. The platform now offers AI Mode, which lets users edit demos with a single prompt, and StoryCaptureAI, which automatically assembles a demo as you click through your product and narrate. InsightsAI analyzes prospect engagement data to surface what's working and suggest optimizations. These tools reduce the time it takes to create and refine demos, making it easier for teams to scale personalized outreach without adding headcount. The deep integration with Salesforce, HubSpot, Outreach, Slack, and Zapier means demo engagement data flows directly into existing workflows, so reps can follow up on the most engaged leads.
Pricing is structured around annual plans, starting at $9,200/year for the Lite tier, which includes unlimited demos, embeds, integrations, and analytics. The Pro tier at $20,000/year adds a dedicated CSM, advanced Salesforce integration, and video overlay. Enterprise pricing is custom and includes white-labeling, SSO, and multi-team support. While the entry point is steep for very small teams or solo founders, the value becomes clear for companies that already invest in product-led growth and need to differentiate their sales process. There is no free tier, but prospects can book a demo to see the platform in action.
Walnut is best suited for B2B companies with a product that benefits from hands-on exploration -- SaaS platforms, complex tools, or solutions that require demonstration of workflows. It works well for sales teams that want to move beyond generic demos and give each prospect a tailored experience. Marketing teams can embed demos on landing pages to increase conversion, and customer success teams can use interactive walkthroughs for onboarding. The platform's analytics help identify which features resonate most, feeding back into product and sales strategy.
On the downside, the annual commitment and lack of a free trial may deter smaller teams. Some users report a learning curve when using advanced customization features, and the analytics export options are more limited than some competitors. The platform's strength in personalization also means that creating truly tailored demos for each prospect requires upfront time investment, though the AI tools are steadily reducing that burden.
Overall, Walnut.io is a mature, well-supported interactive demo platform that delivers on its promise of faster sales cycles and higher engagement. Its AI-powered creation tools and deep CRM integrations make it a strong choice for growth-stage and enterprise teams that want to put their product at the center of every buyer interaction. For companies already committed to a product-led go-to-market strategy, Walnut offers a clear path to more efficient, personalized selling.
Features
- No-code demo creation and editing
- Personalization for each prospect or segment
- Embedding options for websites and landing pages
- Integration with CRM and marketing tools
- Analytics dashboard to monitor demo performance
- Advanced HubSpot and Salesforce integrations
- Demo analytics to track engagement and optimize strategies
- Playlists for structured demo delivery
- Collaboration tools for team alignment
- Customizable branding and UI
Pricing
Pros
- User-friendly, no-code interface for demo creation
- High customization for personalized prospect experiences
- Robust analytics to track and optimize demo performance
- Seamless integration with major CRM and marketing platforms
- Scalable solution suitable for growing teams
Cons
- Pricing may be a barrier for small businesses
- No free tier available for trial
- Learning curve for advanced features
- Limited export options for demo analytics
- Customization may require time investment
Best For
Small to growing B2B companies looking to accelerate product-led GTM with interactive demos